Ad testing with simulated audiences
Test your ad before you pay to run it.
See how a simulated audience reacts to your creative, what puts them off, and what you could improve before launch.
1 free test. No card required. Create an account when you are ready to run it.
Available for European audiences.
Explore a saved ad, simulated reactions and suggested changes.
View the example report ↗A saved ad test, not live customer feedback. Explore the reactions and suggested changes in the full report.
How it works
From your creative to useful feedback
- 01
Add your ad
Upload your creative or add the ad text and product details.
- 02
Choose your audience
Set the European country, ages and interests you want to test.
- 03
Review the feedback
Read the reactions, explore possible objections and decide what to revise.
What you get
A clearer starting point for your next ad
Will people understand the offer?
Spot messages that leave your audience confused.
Reactions show what simulated audience members noticed and understood.
What might put them off?
Explore the objections your creative could trigger.
Audience insight shows who responded and why others scrolled past.
What should I change first?
Get a clearer starting point for your next revision.
Suggested changes connect your next edit to the objections in the report.
Who it helps
For the ad you are working on now
Launching a campaign
Check the hook and offer before committing your distribution budget.
Improving an existing creative
Explore what might be unclear before making your next revision.
Preparing client work
Bring another perspective to the creative discussion, with a report to share.
Why this approach
Simulated audiences. Real statistical inputs.
TwinCity builds simulated audiences using public population and behaviour data. The city represents that audience, not a panel of real people.
Use the report to guide creative decisions. It is not a guarantee of future clicks or sales, and it does not replace a live campaign test.
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- people aged 15–74 represented in loaded country data
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- countries in the data
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- stored source records
Explore the data and method
AI generates reactions to your ad and a control ad for the same product. Fixed formulas compare those reactions with ad benchmarks. Counts describe the stored source data, not the accuracy of a prediction.
Who lives where
Loading…Census population by age and sex, the 1 km population grid, every municipality and city boundary.
Eurostat Census 2021, GISCO, Urban Audit, ONSHow people live
Loading…Who uses social media, who shops online and for what, household spending by age, time use, health and culture habits.
Eurostat ICT and household budget surveys, EHISWhat money is worth
Loading…Income by country, local price levels, inflation, consumer confidence and turnover of real businesses by sector.
Eurostat SILC, HICP, SBS, ECB, World BankHow people react to messages
Loading…Real headline experiments with measured click rates and public post engagement, used to check how residents judge an ad.
Upworthy Research Archive, public Hacker News dataEach saved report includes the working, assumptions and available sources in its data drawer.
TwinCity brings Alister Strategies’ focus on advertising and research into a practical creative pre-test. Explore the example, inspect the method and contact the team if you have questions. Meet Alister Strategies ↗
Pricing
Start with one free test
1 free ad test + its report
No card required. Create an account when you are ready to run it.
Monthly plans from €0.50 per test when you use the full allowance.
1 test
€1.99one-time
Pay as you go
8 tests a month
€4.99per month
€0.62 per test, cancel anytime
20 tests a month
€9.99per month
€0.50 per test, cancel anytime
50 tests a month
€24.99per month
€0.50 per test, cancel anytime
Unlimited
€100per month
Unlimited tests, cancel anytime
Monthly tests carry over. Cancel anytime; access continues through the paid period. One monthly plan at a time.
Your total is shown before payment. Any applicable tax is confirmed at checkout.
Questions
Before you start
Why do tests cost money?
Each test uses paid AI processing to generate audience reactions. That processing is measured in tokens, small pieces of text the AI reads and writes. Computing resources also build the audience, calculate the results and save your report. Your test price helps cover this work, not just access to the website.
Is this feedback from real people?
No. Reactions are generated by AI for simulated audiences built from aggregated population and behaviour data. No real person is interviewed for your test.
How accurate is the result?
The report gives a modelled perspective on your creative, not a forecast you can rely on as actual sales. Reactions are compared with a control ad and benchmarks. Use the feedback to choose revisions, then validate them in a live campaign.
What will I receive?
A saved report with audience reactions, possible objections, audience insight, calculated ad metrics and suggested changes. The public example shows the existing report without requiring an account.
Which audiences can I test?
European audiences using the countries available in setup. You can select ages, gender and interests. Some interests use estimates when matching data is unavailable. Worldwide coverage is coming soon.
What can I upload?
One JPG, PNG or WebP image up to 10 MB, or an MP4 or MOV video up to 60 seconds. You can also start with ad text. Setup asks for what you sell, its price, an audience and a daily advertising budget.
Do I need an account or a card?
You can prepare your ad and browse the example without signing in. Create an account to run your test and save the report. Your first test is free; no card is required.
What happens to my uploaded ad?
Uploads are used to process your test and are kept with your saved ad until you delete it. See our privacy statement for how uploads, AI processing and account data are handled. Read the privacy statement ↗
What happens after my free test?
Buy an individual test as a one-time purchase, or choose a monthly test plan or Unlimited. Monthly test allowances carry over. Current offers and total prices are shown above. Starting another test never charges your card automatically.
Does a rerun use another test?
Editing an ad and running it as a new test uses another test from your balance. Retrying the same saved analysis does not create a new test. Opening a report or changing its budget and price controls does not start a new test.
Before you launch, get another perspective.
One free test. No card required.